Submitted by optikey on Mon, 30/10/2017 - 11:54

Reed Exhibitions Japan and Fukui Optical Association held the 30INTERNATIONAL OPTICAL FAIR TOKYO (IOFT) last week at Tokyo Big Sight, th edition of Asia’s leading optical fair

2017 is a key year and an anniversary year, as IOFT 2017 is celebrating its 30th anniversary. It is understood from the picture above that the IOFT2017 was enthusiastically received with totally 14,013 national and international business-focused visitors during a period of 3 days of the exhibition. Also, overall, 370 exhibitors and 74,000 products from 21countries were showcased across the exhibition hall. Business results were encouraged owing to an increase in the number of exhibitors.

Great energy was flowing throughout the show and IOFT yet again served as the quality venue for all buyers to source for the latest eyewear and products for the coming season. Show management received very positive feedbacks from visitors as below; n The atmosphere of IOFT was positively different this time.

  • Since the gloomy economics in optical industry, both exhibitors and visitors were trading in earnest.
  • IOFT2017 seems to be upgraded and being exactly what exhibition should be.
  • Harboring great expectations for IOFT 2018 and after.

30th Anniversary Celebration
This year is the commemorative year for IOFT's 30th anniversary, and renewed the name of the award to JAPAN EYEWEAR AWARD so that more people will to get to know it better. We received the largest number of entries ever with a wide variety, and the products were polished in all aspects including functionality and design. We also welcomed a new committee member and went through strict screening process. The award receiving world-wide attention, all judges affirmed to spare no effort to screen and support, for development and prosperity of eyewear design.

seminars were also held in parallel to the exhibition sharing the trends and tips to succeed in the business such as social media, human resources, the latest fitting techniques, national guidelines, lens technology etc. In addition to those, IOFT 30th anniversary special seminar was held onsite.

Special showcase gallery areas namely, “IOFT 30th anniversary memorial model gallery” and “Sunglasses collection 2017-2018” exhibited the latest lines from various brands.

    Celebrating its 30th anniversary of IOFT, 30th Anniversary Special Model Gallery where showcasing eyewear specially made for IOFT’s Anniversary by the exhibitors is located at the venue.
    The sunglasses gallery was launched in 2014 allowing buyers and the media to admire and compare the latest collections from the Japanese and international markets. This popular showcase area will be set up with 160 brands on show.

The show to expand further by 30%
This year’s show was a reflection of the recovering and uplifting atmosphere of the Japanese eyewear market. Following on from this year’s success, there is already increasing number of booth reservations for the next edition and the overall scale is expected to expand by 30% The Next IOFT 2018 will take place on October 22-24, 2018 at Tokyo Big Sight, Japan. For further information contact Show Management or keep your eyes on the show website and social media platforms.