A name, a guarantee. Which means being different from the rest. Being unique. ASSOLUTO is a condition of being: made in Italy, with research into materials and totally Italian design. A conviction that is not just a slogan, but part of a cultural approach and a know-how that has been built up over time, with experience. The project was launched in 2009, with the aim of creating a collection with a strong personality that boasts local design and production by craftsmen in the province of Belluno. A tradition that has been handed down over the years, of which the people are proud, and which contributes to the company’s position at world level. But Italy is the ideal environment in which the brand has found fertile soil to put down roots.
A technical staff formed in the factories, ensuring independence, which allows them to create and manage their own products in full autonomy. This gives life to a unique view, able to combine past and present, history and modernity. The growth of the markets is possible also thanks to the company’s constant presence in the most important fairs in the sector (Mido in Milan, Silmo in Paris) and on the markets where the collection is distributed. Places where Italian style is appreciated and idealised, as a symbol of exclusiveness and refinement.
ASSOLUTO corrective eyewear and sunglasses quickly became a success for their timeless design and intrinsic elegance. They are recognised especially for the accurate research into materials: cellulose acetate and metal. With an extra touch of light, ensured by applying Swarovski rhinestones, handcrafted in-house, to match the coloured enamel. Particulars that make a difference. Details that appeal to an elegant and refined female target, typical of the best Italian tradition. Care for detail and perfection in terms of standard production that is difficult to find in other products.
Spectacle frames from the ASSOLUTO Eyewear line define style and anticipate performance: they feature surprising colour combinations, achieved with innovative technologies. Absolute technical and aesthetic details.